New Lonely Hearts Campaign

Posted on March 17, 2017 by Amanda Hellard | 0 comments

For those of you who are new to Lonely Hearts, welcome. This brand emphasizes all the greatest things about being a women: our curves, our imperfections, our soft features and inner beauty. How? By allowing you to feel comfortable in your own skin. They do not photo shop with their models and use women of all shapes and sizes. 

Their brand was created with one word in mind: "Inclusion". 

When you're looking online at their pieces, you can truly imagine how you would look in them. And they fit exactly how they should. The bands aren't tight, the cups are not overly structured to allow for a very natural look and all the fun straps are just where they should be. 

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Purple - The Colour of Luxury?

Posted on February 25, 2017 by Amanda Hellard | 0 comments

I've seen and read a lot about colour meanings. Why? Because when we shop we're drawn to certain colours as it evokes certain emotions. For example: Red is a very emotionally intense colour as it raises blood pressure and increases our respiration rate. This is why we're so drawn to red colours, especially when we think of getting something sexy. Another example: Orange combines the energy of red and the happiness of yellow. Usually when shopping we buy something yellow or orange because when we wear it, it brightens our day. 

Okay, back to the reason for this blog post. I read the other day that purple is the colour of luxury and is associated with royalty. I never noticed how true that really is. We don't have as much royalty nowadays BUT we still have the British Hierarchy. When something significant is happening, they wear purple and a lot of their significant crowns and jewellery have purple in them. 

We see a lot of different pieces when we decide what to bring into the store but this really stood out to me. I think certain colours need to be done justice and purple is definitely one them. We are VERY choosy when it comes to our purples. This season we brought in the Hidden Purple collection from Marlies Dekkers and I remember when we saw it we both looked at each other and knew that this was it. It's the perfect combination of luxury and functionality. 









Marlies always has a way of creating pieces that makes you want to hide and show off what you have under neath your clothes. She creates empowering pieces. 

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Gift Guide - For You & Him

Posted on February 08, 2017 by Amanda Hellard | 0 comments

Yes, it's true... Valentine's Day is less than a week away. This is the season where you buy yourself something a little different that makes you feel sexy and hope that he gets you something you've had your eyes on for a while but couldn't bring yourself to buy. 

We're here to make sure that this romantic day goes as planned. 

If you're shopping for yourself, let us help. We pride ourselves on helping you find the perfect set. So many times, women come in thinking they know exactly what they want but mostly leave with something else. This might sound odd but we look at women all day, every day and understand what will work for your shape. Can't come into the store? We can help you with our chat or via email. We want you to have the best experience and find exactly what makes you feel amazing. 

MEN'S GIFT GUIDE (This section is to help you men pick the perfect gift)



A silk or cotton robe is always our go to when suggesting gifts. It's something that women don't usually buy for themselves BUT will use on a daily basis and will make them feel so beautiful and luxurious. 



A sexy but functional set is always a great gift as well. Every time it's worn it will bring back beautiful memories.



A gift card to our store is something we recommend, especially for Valentine's Day. Why? Because then she gets the chance to pick something that she really loves and truly feels beautiful in... Plus, she'll surprise you with her new purchase so it's the gift that keeps on giving!



A well made babydoll will fit like a glove. We choose the baydolls that we carry VERY carefully as a great babydoll can be hard to find. You want one that's supportive and that hugs you in all the right places. 

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Gift Cards - Great Gift?

Posted on February 01, 2017 by Amanda Hellard | 0 comments

This is an age old question. And I have to say, from personal experience that yes gift cards are the greatest gift, in certain instances. 

I strongly recommend a gift card for Valentine's Day. Why? Because most women are wearing the wrong size and for them to come into the store and experience a fitting is amazing. Can't make it down? We do fittings via Skype as well AND recommend what would work great. 

Nothing makes a women feel sexier than getting a bra and panty set that fits them perfectly. Let us help them find that perfect set :) It's what we do!

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Invest In Yourself

Posted on January 12, 2017 by Amanda Hellard | 0 comments

This is a very important blog post for me. It's important that we start investing in ourselves. Wearing a beautiful lingerie set under your everyday clothes is honestly one of the best feelings ever. No one else sees what you're wearing, but you know. You feel like you're getting away with something and it's a really great feeling.

We'll spend so much money on jeans, dresses, shirts but doesn't every great outfit start with the right base? It's time to invest yourself and start feeling great from the moment you get out of bed. 

I just read this great article about two women who decided to go all out and see what the fuss was all about. They bought a few pieces to start out with and realized that it really does make a difference! Instead of lounging around in sweats, they got a silk robe matched with a babydoll and it made her feel like she was a goddess. Going to work? One lady wore an 'ourvert' bottom with the matching soft cup bra and to her surprise, she didn't even notice the 'outvert' undies but felt so empowered.

Come into the store and let us show what the hype is all about. It's fun :) 

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Another Year! YAY

Posted on January 05, 2017 by Amanda Hellard | 0 comments

Well it's officially 2017! We are so happy that we'll be celebrating 4 years in business this year. Retail can be a hard game but we honestly have the best customers and can't wait to bring you all our favourites of the season.

As always, we've got some fun surprises in for all of you. Make sure you're following us on Instagram, Facebook & subscribed to our e-mail list. 

We're always open to your feedback, let us know if there's any brands that we don't carry that you're interested in. Always let us know what you think of the lingerie you purchase so we can alwayss make the best buying decisions! We're here for you :)

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Benefits of Silk

Posted on December 17, 2016 by Amanda Hellard | 0 comments

There's so many great benefits to wearing silk! Check out the reasons below:


  • The tightly-woven, smooth fibers of silk help keep moisture close to the skin, says Jennifer Peterson, MD, a dermatologist at the Dermatology & Laser Surgery Center in Houston. When you wake up after sleeping on a silk pillowcase, your face will be better hydrated than if you slept on cotton. This is a great beauty tip for those with dry, flaky skin. As a bonus, she says, hydrated, plump skin cells show fewer fine lines (wrinkles!) and more luminosity than dehydrated skin cells.


  • "Multiple studies have pointed to the antimicrobial properties of a special European silk fabric called DermaSilk," Dr. Peterson says. Dermasilk differs from regular silk in that it's free of sericin, a protein produced by the silkworm. Sericin and other protein or bacteria can aggravate eczema and other skin conditions, so antimicrobial agents help skin stay clear and free of irritation. "One particular study showed improvements in patients with the skin condition eczema who used Dermasilk, but not in those who used cotton," she adds.


  • Additionally, because it is composed of long, smooth, natural fibers tightly woven together, silk helps decrease skin's loss of moisture and is better tolerated than other fabrics by people with sensitive skin, Peterson says. Stay away from synthetic fibers, wools, and even some cottons that may contain small, stiff, woven fibers that can cause irritation.


  • In the area of women’s health, new Italian research shows that silk underwear may reduce itching and redness associated with recurrent vaginal yeast infections. Half of study participants wore briefs made from Dermasilk, and the other half wore cotton. After six months, 90 percent of the silk group had fewer symptoms, and recurrences were decreased by 50 percent. “DermaSilk’s antimicrobial properties and unique fiber weaving prevent it from accumulating too much moisture, one of the risk factors for recurrent vaginal yeast infections,” Peterson says.


  • “People are very rarely allergic to silk,” says Neal B. Schultz, MD, a New York City dermatologist. This is because silk is free of any potentially irritating added chemicals and contains natural substances that ward off various environmental issues (and resulting skin conditions), including dust mites, mold, and fungus, he explains.


  • According to the National Center for Sleep Disorders Research at the National Institutes of Health, 30 to 40 percent of Americans have problems sleeping. And experts say that bedding may be at least partly to blame in some of these cases. Sheets that irritate your skin, bunch up, or invite dust mites in will interfere with a good night’s rest. Silk, with all its aforementioned benefits, is the fabric that will dress your bed for the sweetest possible slumber.


  • “There are also pretty good studies showing that what we call ‘sleep wrinkles’ form on the side of your face on which you sleep,” says Jeffrey Spiegel, MD, a facial plastic surgeon and professor at Boston University. One way to prevent them? Use a silk pillowcase, which is gentler and less likely than cotton to resist the face and cause wrinkles. Talk about beauty sleep!

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Size Guide


Band Sizes

28 60 75   6
30 65 80   8
32 70 85 1 10
34 75 90 2 12
36 80 95 3 14
38 85 100 4 16




Cup Sizes

F     F 4D
FF     G 5D
G       6D


 Cup sizes by brand

Use this chart to determine your cup size. All band sizes will be in US. For Marlies Dekkers and Fleur of England bras we will display US sizing in brackets (for example a Marlies Dekkers bra in size 34 F (E)) 

Curvy Kate




Fleur of





Mimi Holliday        

Cleo by